Case Study: SGN refines its trial proposition with Savanta

SGN uses Savanta survey of 1,000 Scottish consumers to refine hydrogen trial proposition

SGN, a British gas distribution company, was selected to conduct a neighbourhood trial in Scotland to switch homes from natural gas to green hydrogen. Their challenge was to understand consumer reaction to this idea, including whether people would opt-in and what incentives they would need to participate. They commissioned the research firm Savanta to address this.

Savanta implemented an online survey among 1,000 Scottish consumers, designed to reflect the trial's target population. The survey presented a detailed proposition explaining the trial's benefits, process, and impacts. The insight gathered by Savanta enabled SGN to refine their proposition, increasing the likelihood of people opting into the trial and ensuring their concerns were addressed.

SGN