Case Study: Severn Trent strengthens ongoing customer engagement with Savanta

Severn Trent builds a 6-month customer engagement plan with Savanta

Severn Trent, a UK water utility, engaged the research and insights firm Savanta to address a key challenge. Following a major regulatory planning process, Severn Trent possessed a wealth of customer research but needed to systematically repurpose this insight for both ongoing business functions and future planning, ensuring it was applied effectively across the diverse organization.

Savanta implemented a multi-phase approach that analyzed Severn Trent's internal insights and examined external best practices from other industries. The solution delivered a comprehensive six-month plan for ongoing customer engagement. This plan provided a structured framework for Severn Trent to generate and apply insight across all customer groups and business themes, ultimately preparing the organization for its next regulatory review.

Severn Trent