Case Study: Royal London boosts customer ESG engagement and loyalty with Savanta

Royal London boosts ESG customer engagement with Savanta

Royal London, the UK's largest mutual life, pensions, and investments company, faced the challenge of understanding its customers' awareness of ESG (Environmental, Social, and Governance) issues. Their goal was to find ways to improve customer engagement and build long-term loyalty around their responsible investment agenda. They partnered with the vendor Savanta to gain new customer relationship insight, incorporating their 'Magnetism' Building Block service.

Savanta implemented its Loyalty Framework to engage stakeholders and provide new insight into customer engagement with ESG. The outcome allowed Royal London to identify specific customer groups with low awareness and provided channel-specific marketing recommendations. This new understanding was presented across the organization and directly informed a new strategy to build closer customer relationships and drive long-term loyalty.

Royal London