Case Study: Ribbon Communications strengthens brand awareness with Savanta

Ribbon Communications builds a global brand awareness benchmark with Savanta

Ribbon Communications, a global communications technology provider, engaged Savanta to understand its brand perceptions among decision-makers in its sector. The challenge was to establish a benchmark for brand awareness and health to inform strategy, improve customer retention, and track its market position against competitors following a major rebrand.

Savanta implemented a two-phase solution, beginning with internal interviews and qualitative customer deep dives, followed by a global quantitative survey. The outcome provided Ribbon with comprehensive, actionable insights into how their brand and competitors were perceived. This enabled them to leverage the data to improve brand positioning, with the goal of increasing brand awareness and guiding future marketing efforts.

Ribbon Communications