Case Study: Queen Mary University of London improves student targeting and open day impact with Savanta’s HE Success Suite

Queen Mary University of London improves open day impact with Savanta's HE Success Suite in 2017

The customer, Queen Mary University of London, needed detailed evidence about its prospective students' values and behaviors to improve its communications and appeal. Their challenge was to understand what made their students unique and how the university performed against competitors. Vendor Savanta provided this insight through their HE Success Suite tracking products.

Savanta's solution involved using multiple tracking products to give the university a comprehensive view of applicant attitudes and behaviors. The data enabled Queen Mary to tailor campaigns to its specific student profile, learn from competitor benchmarking to improve open days, and secure more investment for them.

Queen Mary University of London