Case Study: Nuffield Health maximises marketing spend with Savanta

Nuffield Health boosts London campaign with Savanta’s 12-part media model

Nuffield Health, the UK's largest healthcare charity, faced the challenge of maximizing its marketing return on investment while competing in a saturated market. As a not-for-profit, it needed to justify additional advertising spend for its new London facilities. Vendor Savanta was engaged to evaluate the campaign.

Savanta applied its Campaign Optimiser multivariate model to isolate the effect of 12 different campaign components in London. This allowed Savanta to identify which media were driving key awareness and consideration measures. The research proved the local campaign successfully boosted the impact of national advertising, providing Nuffield Health with a proof of concept for future localized campaigns and a deeper understanding of different media's roles.

Nuffield Health