Case Study: National Pizza Franchise gains deeper pizza consumer insights with Savanta

National Pizza Franchise deepens segment insights with Savanta in a 1,005-person survey

A national pizza franchise worked with Savanta to better understand its customer base and drive revenue growth. The challenge was to conduct an in-depth analysis of a key segment, "Pizza Lovers," to uncover their pizza-consumption habits, brand perceptions, and the customer journey that leads to an order.

Savanta implemented a two-pronged solution using quantitative surveys and qualitative discussion boards and interviews. This approach provided the client with a holistic overview of the segment, enabling them to understand areas of strength and growth to inform positioning strategies and increase revenue.