Case Study: M Booth Health achieves stronger pharma brand insights with Savanta

M Booth Health reaches millions with Savanta’s vaccine rollout research

M Booth Health, a global PR agency specializing in healthcare communications, wanted to establish itself as a leading voice in the pharmaceutical sector. To stand out amidst a flood of COVID-19 research, their challenge was to find and publish a unique data-driven story on the effect of vaccine rollouts on pharmaceutical brands. They partnered with the research firm Savanta to achieve this.

Savanta implemented a robust research solution, creating and distributing an in-depth survey to 1,000 ethnically diverse Americans. This study uncovered how COVID-19 vaccines changed public awareness and perceptions of major pharmaceutical brands. The clear, data-driven report provided by Savanta enabled M Booth Health to present the findings at major industry conferences, which were then picked up by credible news sources like CBS News and Scientific American, resulting in millions of views in earned publicity.

M Booth Health