Case Study: a leading university improves website user experience with Savanta

Leading University uncovers 4 website user needs with Savanta

The customer, a leading university, partnered with Savanta to address a key challenge: understanding how its staff and current students used and interacted with its website. The university needed these insights to inform a re-design that would improve user experience, address pain points, and ensure the content met the needs and expectations of both key stakeholder groups.

Savanta implemented a qualitative research approach, conducting exploration workshops with staff and online "bitch & build" workshops with students. This methodology uncovered four overarching student needs: efficiency, personalization, engagement, and accessibility. Savanta provided the university with a clear understanding of what was not working and identified key areas for improvement, enabling the client to develop its thinking and successfully implement the next phase of its website re-design project.