Case Study: a leading university measures local impact and community awareness with Savanta

Leading University measures local community awareness with Savanta

The challenge faced by a leading university was to understand and measure its societal impact on the local community, including residents' awareness of its initiatives and their key priorities for the area. To address this, the university partnered with Savanta to conduct this research.

Savanta implemented a solution using its research panels, first deploying an online survey to gauge perceptions and awareness, followed by qualitative focus groups. The outcome provided key insights, revealing that residents would welcome the university's support on local priorities like health and cost of living. The research also found that residents are proud of the university and keen to engage more with its campus and community events.