Case Study: a leading multinational automotive manufacturer enhances the EV customer journey with Savanta

Leading Multinational Automotive Manufacturer maps EV customer journey across 5-10 years with Savanta

A leading multinational automotive manufacturer partnered with Savanta to understand the ideal customer journey for electric vehicles. Their challenge was to create a best-in-class customer experience that extended beyond the point of sale by exploring customer expectations along the entire path to purchase and into day-to-day ownership.

Savanta conducted an exploratory qualitative study followed by a quantitative study to gauge the importance of key journey measures. The research enabled the client to identify where to heighten experience protocols, instigate new processes, and create new touchpoints. Savanta's findings provided the basis for an internal workshop to design a more meaningful and bespoke customer programme.