Case Study: Iconic Toy Brand builds internal buy-in for a sustainability take-back initiative with Savanta

Iconic Toy Brand plans Europe take-back launch within 2 years with Savanta

The client, an iconic toy brand, sought to launch a flagship sustainability initiative in Europe. Facing a complex operational and PR landscape, they partnered with Savanta to test concepts for a take-back program that would meet internal sustainability objectives and consumer needs while fostering critical internal stakeholder buy-in.

Savanta conducted in-depth interviews and quantitative consumer testing to design and evaluate program concepts. The project successfully built the necessary internal buy-in for the long-term initiative. Savanta identified the most promising concepts for different markets and delivered a messaging playbook to guide consumer engagement, providing a strong learning base for future sustainable initiatives.