Case Study: GroupM launches on-demand luxury planning insights with Savanta

GroupM launches Live Panel Luxury across 17 markets with Savanta

GroupM, the world’s leading media investment company, needed to create a new planning tool to provide on-demand insight into the luxury market for its global teams. Their challenge was to collect high-quality data from affluent audiences across 17 key markets, targeting individuals in the top 10% of household income with specific luxury spending habits. They partnered with Savanta to complete this data collection.

Savanta collaborated with GroupM on survey design and utilized its proprietary scripting software to create and localize the online survey. Their operations team managed the entire fieldwork process, sourcing participants through appropriate online networks. As a result, Savanta delivered high-quality data that was integrated into GroupM's new LIVE Panel Luxury tool, which launched in 2021 to provide on-demand luxury market data across seventeen territories.

GroupM