Case Study: Gousto boosts customer retention and loyalty with Savanta

Gousto builds loyalty in 3 phases with Savanta

Gousto, a meal kit delivery company, faced the challenge of increasing customer retention beyond initial discount trials. They needed to build loyal connections and ensure customers felt rewarded even when paying full price. To address this, they partnered with the research vendor Savanta for an insight programme.

Savanta implemented a three-phase iterative approach, comprising qualitative exploration and refinement followed by quantitative validation. This process identified the most valuable and motivating concepts for customers. The outcomes provided Gousto with actionable recommendations to build new customer-facing incentives, which helped define their loyalty strategy and inspired new stakeholder decision-making.

Gousto