Case Study: a global toy brand drives Christmas wish list creation and conversion with Savanta

Global Toy Brand informs Christmas strategy with Savanta in 12-week, 6-market study

The vendor Savanta was engaged by a global toy brand, which wanted to understand how to influence children's wish list creation to drive product consideration and conversion for the Christmas season. The challenge was to uncover market nuances during the in-season period to develop both global and local market strategies, ensuring insights could be consistently applied across the entire business.

Savanta implemented a mixed-method research solution across six markets, using 11-week online communities for qualitative insights and weekly quantitative tracking of consumer attitudes and behaviors. This approach identified universal patterns and key market differences. The outcome was a set of clear, actionable recommendations and detailed strategy timelines for influencing wish lists and triggering purchases, which were adopted globally by the client to shape communications and market activations.