Case Study: FREE NOW boosts brand love and campaign effectiveness with Savanta

FREE NOW nearly doubles Brand Love with Savanta

The customer, FREE NOW, a popular European taxi app, faced a challenge following its UK relaunch campaign. They needed to validate the appeal and comprehension of their new creative and understand its impact on consumer behavior to maximize ROI for a second campaign wave. They appointed the vendor, Savanta, to conduct this essential campaign evaluation.

Savanta implemented its Essentials Creative Test solution, using a Clutter Reel Approach in an online survey of over 600 target Londoners. The research successfully identified areas for improvement ahead of the second campaign release. Savanta's work also revealed that FREE NOW's Brand Love had almost doubled over the course of the campaign, generating valuable discussion and advocacy.

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