Case Study: Farnell improves brand positioning and employee confidence with Savanta brand tracking research

Farnell launches brand tracking across 3 regions with Savanta

Farnell, a company with a unique architecture of five brands, partnered with Savanta to conduct Brand Perception research. Their challenge was to explore how customers, non-customers, and employees perceived its brand values, image, and performance, and to understand how these perceptions aligned.

Savanta's solution involved conducting EXPLORER workshops with internal stakeholders and then running a comprehensive survey across EMEA, APAC, and North America. This established a baseline for an ongoing brand tracking program. The outcome was that the insights were integrated into Farnell's annual strategy, improving brand positioning and giving employees greater confidence in their delivery proposition and customer service.

Farnell