Case Study: Elvis Communications achieves insight-led global campaign activation with Savanta

Elvis Communications delivers global audience insight in 3 days with Savanta

The customer, Elvis Communications, a digital-first creative agency, faced the challenge of gaining a deeper understanding of a global confectionary brand's audience across five key markets. They needed insights into consumer usage, attitudes, and shopping barriers to ensure their campaign ideas were insight-led. Elvis partnered with Savanta to conduct quantitative research to meet this challenge.

Savanta implemented a streamlined online quantitative study, speaking to 500 respondents per market. Their operations team enabled them to script, translate, complete fieldwork, and chart the data within just three business days. The research helped Elvis identify areas of high emotional resonance for the brand and carve out a new distinctive territory for it. Savanta's work inspired an activation concept that saw great engagement from local brand teams and enabled the geographical scope of the campaign to grow.

Elvis Communications