Case Study: Buckinghamshire New University optimises its prospectus with Savanta

Buckinghamshire New University improves its prospectus in 2 focus groups with Savanta

The customer, Buckinghamshire New University, faced the challenge of optimising its paper prospectus, one of its biggest marketing investments, to maximise its impact on applicants' decision-making. To better understand the prospectus's role and how to improve it, the university partnered with vendor Savanta (which had acquired YouthSight, the original research provider).

Savanta conducted face-to-face focus groups with undergraduate applicants to gather direct feedback on the university's prospectus and those of its competitors. The outcome provided the university with tangible, actionable recommendations that directly informed the design and messaging of its new prospectus. This new prospectus was subsequently shortlisted for a HEIST award, demonstrating the significant impact of Savanta's research.

Buckinghamshire New University