Case Study: a British supermarket retailer strengthens its value proposition with Savanta

British Supermarket Retailer sharpens value strategy with Savanta

Savanta conducted research for a major British supermarket retailer to address a challenge with its value proposition, particularly in the convenience channel. The client needed to understand shopper perceptions of its existing value mechanics and identify how to improve them to reflect changing market dynamics.

Savanta's solution used qualitative depth interviews followed by an online survey to quantify findings, focusing on meal deals with Max Diff and concept evaluation techniques. The outcome provided strategic recommendations on range, communications, and activation. The research identified key categories, like meal deals, to drive value perceptions and differentiate the retailer in the convenience market.