Case Study: British Mobile Network Operator boosts partnership awareness with Savanta

British Mobile Network Operator boosts partnership awareness by 15% with Savanta

The customer, a British mobile network operator, faced the challenge of raising awareness for its partnership with a landmark venue among a hard-to-reach target audience of male football fans. They engaged the vendor Savanta to evaluate the impact of a YouTube influencer partnership and understand its effectiveness compared to a wider above-the-line campaign running concurrently.

Savanta implemented a research solution using pre and post-campaign online surveys with a lab test approach, qualitative workshops, and its Campaign Optimiser analysis tool. The results demonstrated the partnership's success in driving brand perceptions and reaching the target audience. Savanta quantified a significant impact, including a 15% increase in awareness of the partnership, which helped justify the event year on year.