Case Study: Brand Finance creates the Global Soft Power Index with Savanta

Brand Finance delivers a global soft power index with Savanta from 54,000 interviews across 87 markets

Brand Finance, a leading brand valuation consultancy, partnered with Savanta to undertake an ambitious high-profile brief: understanding how a nation's Soft Power influences others. The challenge was to run an extremely complex international study of over 54,000 online interviews across 87 markets, covering a broad range of topics. The scale of the project, combining the number of interviews, markets, and topics, was unprecedented and stretched the realms of possibility.

Savanta implemented its non-traditional operational model, which featured a single point of contact for the entire project lifecycle and its proprietary 'mobile-first' survey technology built in-house. This innovative solution delivered operational excellence and high-quality data collection across markets with radically different completion preferences. The project was a success, exceeding expectations and winning the 2020 MRS Operational Award for Online Data Collection. It enabled Brand Finance to develop the Global Soft Power Index and host a summit, providing digestible data visualization that facilitated effective communication and insights into global politics.

Brand Finance