Case Study: Barratt Developments launches and validates SMRT with Savanta

Barratt Developments launches SMRT by Barratt in 2021 with Savanta

Barratt Developments, the UK's largest housebuilder, needed to understand a potential gap in the property market for an affordable, well-designed apartment aimed at younger buyers. Their challenge was to validate this concept, develop its branding, and refine the product. They partnered with Savanta for comprehensive market research services to guide the project from its initial concept through to its final launch.

Savanta implemented a multi-stage research program over three years, which included quantitative studies, focus groups, and testing in a prototype apartment. This approach provided Barratt with validated insights at every step, ensuring the final product was grounded in customer reality. As a result, Savanta's work led to the successful launch of 'SMRT by Barratt' in 2021, which achieved strong sales in its first year and has plans for expansion into other UK cities.

Barratt Developments