Case Study: a leading UK private bank boosts campaign effectiveness with Savanta's MillionaireVue

a leading UK private bank boosts millionaire campaign insights with Savanta's quarterly MillionaireVue

The customer, a leading UK private bank, needed to measure the effectiveness of its first brand campaign in decades among a high-net-worth audience. Their challenge was gaining timely access to a robust sample of millionaires, particularly prospective clients aged 30-45. Savanta addressed this challenge using its MillionaireVue omnibus service.

Savanta implemented a solution that tracked key performance indicators, ad awareness, and brand perceptions over several quarters. The outcome was that the client gained a deep understanding of the campaign's effectiveness and its specific drivers. Savanta provided a large sample that showed the campaign excelled in improving prompted awareness, familiarity, and consideration, though some metrics did recede after the campaign ended.