Case Study: Outdoor power equipment giant improves US brand tracking with Savanta

a leading outdoor power equipment company builds US brand tracking with Savanta and $537.69B scale

An outdoor power equipment giant faced the challenge of expanding its market presence in the United States. Despite being a global leader, the company lacked crucial data on its brand performance and perception against competitors in the US market. To address this, they partnered with Savanta for a brand tracking study.

Savanta implemented a comprehensive and scalable brand tracking program, targeting four key audience groups. This solution provided the client with clear insights into their brand awareness and competitive positioning. As a result, the company was able to establish new 5-year goals and launch a successful marketing campaign in 2022, leading to measurable growth that is now tracked annually.