Case Study: a world’s largest retailer simplifies mobile printing with SATO AEP

a major retailer simplifies mobile printing with Sato across 24 countries

A major global retailer sought a second supplier for mobile thermal printers in its Central America division. The challenge was overcoming compatibility issues, as their existing printing applications used undocumented commands that were incompatible with non-Zebra hardware. Sato addressed this by deploying its PW4 mobile printer equipped with a custom AEP application.

The Sato solution featured a custom app that dynamically displayed a connection barcode on the printer's screen, supported the retailer's unique commands, and automatically adjusted settings for different labels. This streamlined workflows, reduced errors, and simplified the setup process for store associates. As a result, Sato earned a competitive edge by providing a more efficient and intuitive printing solution that outperformed the incumbent.