Case Study: Instapage Triples Reviews with SatisMeter NPS Surveys

How Instapage tripled their reviews count with NPS surveys

Instapage, a landing page platform for marketers, wanted a better way to understand customer sentiment across its growing base of SMB, agency, and enterprise users. Using SatisMeter, the team needed a low-touch method to gather feedback at different stages of the customer lifecycle and identify where users were struggling with product, support, pricing, and tutorials.

SatisMeter helped Instapage run NPS surveys 2 weeks, 3 months, and 11 months after sign-up, plus during trial sessions, while routing feedback into tools like Slack for broader team visibility. The results were significant: Instapage reported a 3x increase in reviews across Trustpilot, Capterra, and G2 Crowd, along with stronger customer insights that informed research, support, and product development.

Instapage

Stefano Mazzalai

Marketing Operation Manager