Case Study: Snowbird boosts guest support and drives revenue with Satisfi Labs’ Dog Chat

Snowbird saves 30 staff workweeks and drives $150k in assisted revenue with Satisfi Labs

Snowbird, a year-round mountain resort, faced the challenge of managing a high volume of constantly changing guest information, a problem that grew during the COVID-19 pandemic. This led to an overwhelming number of questions for their call center staff. To address this, they partnered with Satisfi Labs to implement an AI-powered virtual assistant.

Satisfi Labs developed the Dog Chat, a virtual assistant programmed with resort-specific knowledge to answer a wide range of guest inquiries in real-time. The solution handled over 38,000 messages, saved 30 staff work weeks, and drove $150,000 in projected annual revenue. This allowed Snowbird to significantly reduce call volume and free up staff, ultimately earning them an award for best use of mobile technology.

Snowbird