Case Study: Riverbanks Zoo and Garden reduces call volume with Satisfi Labs' conversational AI

Riverbanks Zoo and Garden - Customer Case Study

Riverbanks Zoo and Garden, one of the largest mid-sized zoos in the United States and a major South Carolina attraction, was seeing record attendance in 2018 and 2019. With that growth came a surge in visitor questions across its website, call center, and social media channels, creating added pressure on staff and increasing administrative costs. To help manage this demand, Riverbanks partnered with **Satisfi Labs** and its conversational AI technology.

**Satisfi Labs** implemented a custom AI-powered virtual assistant on Riverbanks Zoo and Garden’s website and Facebook Messenger to answer FAQs 24/7 in real time. The solution reduced call volume by 18%, handled more than 113,000 conversations, and helped over 44,000 unique visitors, while also giving the Zoo new visitor insights to improve operations and marketing.

Riverbanks Zoo and Garden

Lochlan Wooten

Chief Marketing Officer