Case Study: Ripley’s Aquarium saves guest service time and discovers new revenue opportunities with Satisfi Labs

Ripley's Aquarium saves 33 hours a week with Satisfi Labs

Ripley's Aquarium and Attractions of the Smokies faced a challenge in handling the high volume of visitor questions, especially during off-hours and peak seasons. They lacked the resources and a system to manage these inbound requests efficiently, creating a gap in their guest service. To address this, they partnered with Satisfi Labs to implement an AI-powered virtual assistant.

Satisfi Labs' solution involved building a deep knowledge base to power the assistant, which could answer visitor questions instantaneously across websites and Facebook Messenger. The platform identified a frequent interest in resident discounts, leading Ripley's to create a new Tennessee resident ticket offering. The results included saving staff approximately 33 hours per week and fielding questions from over 82,000 unique visitors, with the new discount being requested more than 2,000 times.

Ripley's Aquarium