Case Study: Ripley’s Aquarium boosts guest service and uncovers resident discount demand with Satisfi Labs

Ripley's Aquarium - Customer Case Study

Ripley’s Aquarium faced a challenge with limited staff resources to handle a high volume of visitor questions, creating a gap in its guest service capabilities, especially during off-hours and peak seasons. They partnered with Satisfi Labs to implement an AI-powered virtual assistant to scale their marketing and guest service operations efficiently.

Satisfi Labs' solution not only answered thousands of visitor questions, saving staff approximately 33 hours per week, but its analytics also identified a frequent request for a resident discount. This data prompted Ripley's to create a new Tennessee resident ticket discount, which was then promoted through the platform and received over 2,000 requests. The virtual assistant from Satisfi Labs has engaged over 82,000 unique visitors, significantly boosting regional engagement.

Ripley's Aquarium

Mary Phillips

Director of Marketing