Case Study: Premiership Rugby improves ticketing support with Satisfi Labs conversational AI

Premiership Rugby answers 14.6K fan messages in 10 days with Satisfi Labs

Premiership Rugby faced a challenge managing a massive surge in ticket-related questions from fans in the lead-up to the Gallagher Premiership Final. With limited staff and traditional chatbots lacking the necessary expertise, they needed a fast and comprehensive solution. They turned to Satisfi Labs and its AI Chat service to effectively handle the high volume of inquiries.

Satisfi Labs implemented its AI-powered Chat, which was trained to understand and answer complex ticketing questions. The solution successfully answered over 14,600 messages in a 10-day period, saving an estimated 347 work hours and providing 24/7 support for international fans. The data collected also provided Premiership Rugby with valuable insights for future process improvements.

Premiership Rugby