Case Study: Mississippi State University Athletics boosts ticket revenue and warm leads with Satisfi Labs

Mississippi State University Athletics drives $10,000+ in ticketing revenue with Satisfi Labs

Mississippi State University Athletics sought to modernize fan engagement but faced challenges in connecting with fans directly and quickly, especially outside of office hours. This led to missed opportunities and limited visibility into fan interest. The university partnered with Satisfi Labs to implement its AI agent platform to reduce friction and scale its outreach.

Satisfi Labs' solution integrated an AI agent with FEVO ticketing, allowing fans to buy tickets directly in the chat and providing sales reps with warm leads from chat transcripts. This resulted in over $10,000 in new revenue, with chat accounting for 30-35% of all warm leads and 20-25% of all ticket sales. The platform also captures interest for non-ticketed sports, helping to build relationships for future revenue.

Mississippi State University Athletics