Case Study: Minnesota Vikings boost fan satisfaction with Satisfi Labs

Minnesota Vikings boost fan satisfaction by 1 point with Satisfi Labs

The Minnesota Vikings, with over 66,000 fans at each home game, needed a scalable way to handle a high volume of fan inquiries and were looking for more innovative solutions to increase the quality of fan engagement on channels their fans were already using. Satisfi Labs provided their Answer Engine and AI Agent platform to address this challenge.

Satisfi Labs implemented a solution by integrating their platform with Apple Business Chat, creating a new channel that allowed fans to chat directly with the team via the Messages app. This integration answered over 31,000 fan questions in the 2019 season, with 38% of them coming through Apple Business Chat. Fans who used this channel showed a 1 point higher satisfaction rate, significantly increasing their overall experience.

Minnesota Vikings