Case Study: Stella Artois Brings The Perfect Serve to Roland-Garros with Satisfaction

Stella Artois brings The Perfect Serve to Roland-Garros in an incredibly short turnaround with Satisfaction

The beverage brand Stella Artois faced the challenge of bringing its global 'The Perfect Serve' platform to life for the Belgian and French markets in time for the Roland-Garros tennis tournament. They partnered with the vendor Satisfaction to execute an updated creative production that would merge the brand's pouring ritual with the theme of tennis.

Satisfaction delivered a comprehensive solution involving creative production, art direction, CGI animation, and sound design to create impactful films and edits. The resulting assets, which highlighted the golden tones of the beer and the excitement of the tournament, were deployed on billboards and digital media across Belgium and France, successfully connecting the perfect serve of a Stella Artois with a perfect tennis match point for audiences.

Stella Artois