Case Study: a leading CPG company achieves full planogram compliance at scale with SASR Workforce Solutions

leading cpg company achieves 97% show-up rate with SASR Workforce Solutions

A leading CPG company faced the challenge of executing Direct Store Delivery (DSD) merchandising across a sprawling national footprint. They needed to ensure perfect planogram compliance across hundreds of cities to protect their shelf placement and retailer relationships, a task that is difficult to achieve with an unreliable third-party workforce. They partnered with SASR Workforce Solutions for their DSD merchandising services.

SASR solved this by deploying its tenured, W-2 workforce, which was recruited and onboarded in under 10 days using AI-powered technology. The solution provided real-time reporting and centralized operations for visibility. The results were 38,400+ hours worked across 1,837 locations in 731 cities by 460 associates, achieving a 97% show-up rate and full planogram compliance, which strengthened the CPG company's retailer relationships.