Case Study: Dollar General accelerates store expansion with SASR Workforce Solutions travel teams

Dollar General opens 2,000 stores in 2020-2021 with SASR Workforce Solutions

Dollar General, a major retailer, faced the challenge of supporting its rapid large-scale expansion, including opening thousands of new stores and remodeling existing ones. To complete these projects efficiently and on schedule, they needed a strategic partner capable of providing skilled labor, especially in rural areas with smaller talent pools. They turned to their long-term vendor, SASR Workforce Solutions, for their travel teams and workforce solutions.

SASR Workforce Solutions provided a purpose-built, nationwide W-2 workforce with expertise in retail execution. Their solution included supplying dedicated project managers, stocking teams for new store openings, and specialized labor for programs like Pop Shelf. This allowed Dollar General to accurately budget and schedule projects by removing the unpredictability of local hiring. As a result, SASR helped Dollar General open 2,000 new stores in two years and continue remodeling over 1,700 stores annually, supporting a period where the retailer's revenue tripled.

Dollar General