Case Study: Caser Seguros boosts policy retention and optimizes pricing with SAS Customer Analytics

What does it take to win a price war?

Caser Seguros’ Autos Technical Department faced a fierce price war and an economic downturn that put intense pressure on premium pricing and customer loyalty across diverse distribution channels. The company needed a flexible, granular analytics capability to track market and competitor trends, predict churn and react quickly to retain customers.

Caser deployed SAS Customer Analytics to define pricing strategy and build customer-retention models, enabling the insurer to detect customers likely to leave and launch targeted retention actions. The solution helped control lapse rates, improve premium pricing calculations, maintain market position, and assess regulatory impacts — with plans to scale analytics across the wider organization.

Caser Seguros

Ángel Marín

Autos Technical Director