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Case Study: Telecom Italia achieves rapid, actionable network insights with SAS Visual Analytics (SAS)
A SAS Case Study
Visualizing data makes hearing it much easier
Telecom Italia, Italy’s largest telecom with about 32 million mobile subscribers and a notable presence in Latin America, needed a flexible, user-friendly way to visualize huge, varied datasets to monitor network performance and anticipate customer needs. The challenge was turning real-time KPIs (accessibility, drop rate, call setup time, throughput) into clear insights so teams could act quickly in a fast-changing, competitive market.
By deploying SAS Visual Analytics — adding in-memory analytics and advanced visualizations to its geomarketing system — Telecom Italia can view multiple KPIs and operator comparisons on a single screen, identify network shortcomings, calculate KPI correlations, and run make/buy and profitability scenarios. The result: faster, better-informed decisions, prioritized infrastructure and service investments, improved customer experience and quicker time to market.
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Telecom Italia
Fabrizio Bellezza
Vice President of National Wholesale Services and Head of Market Development