Case Study: Electrabel GDF SUEZ achieves faster, lower-cost reporting and richer customer insight with SAS Visual Analytics

Visual analytics helps energy supplier make better connections

Electrabel GDF SUEZ, the largest electricity supplier in Belgium and a major producer for Belgium and the Netherlands, faced the challenge of stabilizing its market position amid changing volumes, prices and margins. The marketing and sales unit needed to target customers with tailored communications, manage marketing budgets and balance operational workloads, but reporting was fragmented across multiple tools, causing ambiguity in figures and slow processing of large data volumes.

Electrabel implemented SAS Visual Analytics as a single, in-memory platform with a phased rollout and automated weekly data refreshes. The move cut data preparation from two days to two hours, enabled fast, flexible visual reporting and clearer B2B invoicing and workload-management dashboards, reduced costs, and made it easy to combine web, call, campaign and back-end data — with plans to extend insights into digital behavior and mobile reporting.

Electrabel GDF Suez

Danny Noppe

Reporting Architecture and Development Manager