Case Study: COSMOTE, Greece’s leading telecom operator, accelerates network analytics and improves customer experience with SAS for Network Analytics

Using Hadoop and SAS® for network analytics to build a customer-centric telecom service

OTE Cosmote, Greece’s largest mobile and fixed‑line operator, faced the challenge of ensuring consistent service quality and a strong customer experience while processing rapidly growing volumes of network and customer data to anticipate needs, prevent churn and control costs. The company needed faster, more agile analytics to monitor broadband and mobile performance across wide geographies and to break down silos between network operations, marketing and customer care.

OTE Cosmote deployed SAS for network analytics with Hadoop (including SAS Visual Analytics, SAS/ACCESS to Hadoop and SAS Enterprise Miner) to analyze and visualize large datasets in seconds rather than minutes. The solution enabled self‑service reporting, faster decision making, advanced root‑cause analysis, competitive benchmarking and improved marketing/CRM capabilities (profiling and churn prediction), strengthening service quality and customer insight across the business.

COSMOTE

Konstantinos Vlahodimitropoulos

Service Quality and Technology Management Director