Case Study: Transitions Optical achieves consolidated data, faster marketing modeling and improved budgeting with SAS

Transitions Optical consolidates data, automates processes and facilitates better reporting

Transitions Optical, the global leader in photochromic lenses, needed a clearer view of market spending and finances. Data was scattered across multiple ERPs and homegrown apps, finance and reporting were done manually in Excel, and marketing relied on gut feel with lengthy data-prep cycles that prevented accurate forecasting, customer targeting and executive visibility.

By implementing SAS Data Integration, SAS Financial Management and SAS Business Intelligence, Transitions built a consolidated, cleansed data warehouse, automated data delivery and created visual executive and sales dashboards. The company can now segment customers, measure marketing ROI, drill into sales and financial details, and perform integrated planning—cutting data-prep time from six months to one month, improving marketing efficiency, speeding reporting and simplifying budgeting.

Transitions Optical

Maria Zabetakis

IT Director, Americas