Case Study: Sobeys achieves personalized, market-level customer insights and targeted offers with SAS for Grocery

Sobeys Inc. puts customer focus first with SAS® for grocery analytics

Sobeys, a CAD $15.8 billion national grocer, faced the challenge of maintaining local, store-level customer intimacy across Canada’s diverse markets while fending off big-box competitors. To keep customers first, the company needed to harness growing volumes of merchandising, POS, logistics and loyalty data to understand shopper segments, tailor offers, and build stronger one-to-one relationships at the individual store level.

Sobeys implemented SAS for grocery analytics to integrate data sources and power customer insight, pricing and promotion optimization, and tailored communications. The solution gave the retailer a unified view of business and customer data, enabling targeted one-to-one offers, better market-specific assortments and more effective marketing — helping Sobeys improve customer satisfaction, loyalty and competitive positioning.

Sobeys

Clinton Keay

CFO