Case Study: SM Marketing Convergence Inc. achieves in-depth customer insight and targeted promotions with SAS Visual Analytics (SAS)

SM Marketing Convergence Inc. - Customer Case Study

SM Marketing Convergence Inc. (SM‑MCI), an affiliate of SM Retail Group, operates one of the Philippines’ largest customer loyalty programs, generating more than 200 million transactions a year and over a billion records overall across 500+ stores. Faced with the challenge of turning that massive, complex dataset into actionable customer insight, the company needed a powerful, scalable way to visualize and analyze behavior without onerous ETL rework.

SM‑MCI implemented SAS Visual Analytics, an in‑memory analytics and visualization platform that scales to billions of records and delivers fast, intuitive reporting. The solution uncovered buying patterns and redemption trends, enabling more relevant promotions, improved merchandising and store operations, higher member acquisition and retention, and new up‑sell opportunities.

SM Marketing Convergence Inc.

Baldwin C. Golangco

President and Chief Executive Officer