Case Study: Sejung cuts reporting time from 15 hours to 40 minutes and boosts customer segmentation and loyalty with SAS Marketing Automation

Sejung - Customer Case Study

Sejung, a South Korean retailer with more than 3.1 million customers and brands like Indian Homme, Anthem and Olivia Lauren, faced a fast-moving, competitive market but lacked the speed and accuracy to manage and analyze customer data. Its legacy CRM forced long reporting cycles (up to 15 hours), slowed response to changing trends, and made marketing campaigns costly and often ineffective.

By implementing SAS Marketing Automation, Sejung automated reporting and cut report preparation from 15 hours to 40 minutes, made data available online for field staff, and deployed advanced segmentation (by brand, store, product and purchase time) plus predictive models for churn and sales. The change freed CRM resources for analysis, improved targeting and campaign optimization, boosted analyst productivity and marketing results, and supported business expansion.

Sejung

Seung-Bum Lim

Customer Relationship Management (CRM) Team Leader