Case Study: Scotiabank achieves 80,000–100,000 annual account growth with SAS Marketing Optimization

Scotiabank - Customer Case Study

Scotiabank, with roughly 20 million accounts, needed to grow wallet share by getting the right product or service to the right customer at the right time and channel. Previously limited to five or six one-off campaigns a year, the bank struggled with siloed efforts, inefficient lead targeting and the risk of overwhelming customers with irrelevant offers.

By deploying SAS Marketing Optimization to mine seven million customers and up to 18 months of data, Scotiabank now runs 30–60 campaigns annually, reaching about 500,000 customers monthly and generating roughly six million leads a year. The solution refines individual offers, automates campaign trade-offs and enforces contact policies, delivering a greater than 100% ROI and driving an estimated 80,000–100,000 incremental accounts per year while improving customer service and campaign speed.

Scotiabank

Vic Moschitto

Director and Head of Decision Support and Management