Case Study: Miami Herald Media Company achieves rooftop-level geocoding and improved data quality with SAS Data Management

SAS® Data Management delivers banner results to Miami Herald Media Company’s database marketing division

Miami Herald Media Company (MHMC), whose direct-mail operation sends more than 500,000 pieces each week, relied on accurate, reliable data to serve clients. Their incumbent data‑quality solution failed to deliver consistently high levels of address coding and geocoding, creating risks for delivery accuracy and client reporting and prompting a search for a more accurate, cost‑effective solution.

MHMC implemented SAS Data Management to standardize, deduplicate and cleanse records and to provide global address verification and rooftop‑level geocoding. The change delivered consistent, high‑precision geocoding, eliminated oversized matching clusters, improved reporting of anomalous/unmatchable data and turned raw records into trusted, marketable information for the company’s clients.

Miami Herald Media Company

Alfred Hampton

Database/Systems Administrator