Case Study: CIGNA achieves US$600,000 partner revenue uplift in 3 months with SAS Analytics

SAS® Analytics helps business partners generate revenue increases

CIGNA Insurance Public Co. Ltd. in Thailand, led by CEO Gary Denson, needed better insights from partner databases to improve telemarketing and affinity-channel sales. The challenge was to select the right targets and respect partner contact rules so offers would be relevant, personalized and drive stronger partner relationships.

CIGNA implemented SAS Analytics for data mining and predictive modeling, integrating processes with partners that also use SAS to refine targeting and contact guidelines. The result: CIGNA broke even in the first month and helped a leading retail hypermarket partner generate an additional 20 million baht (about US$600,000) in revenue within three months.

Cigna

Gary Denson

CEO and Country Manager