Case Study: Red Energy uncovers new battery and solar sales opportunities with SAS Results

Red Energy uses SAS® Results to help launch its battery and solar operation

Red Energy, a 100% Australian retailer owned by Snowy Hydro, needed to respond to rapid technological change, shifting customer expectations and new regulations by finding sales opportunities in the nascent residential battery and solar market. The company sought a practical analytics framework to expose market demand, guide marketing and test cultural fit before scaling analytics across the business.

Red Energy piloted SAS Results, getting expert help on what data to collect, how to interpret it and how to feed insights into marketing campaigns. The engagement accelerated learning that would have taken about a year internally, improved solar marketing, prepared the business for future battery uptake, and delivered reusable data marts and skills transfer that are now being applied across the company.

Red Energy

Ramy Soussou

GM of Sales and Marketing, Emerging Markets and Regulatory Affairs