Case Study: World Wildlife Fund achieves higher fundraising revenue and lower acquisition costs with SAS Analytics

Protecting fragile species through improved conservation funding

World Wildlife Fund (WWF), a global conservation organization, faced the challenge of maximizing donations and improving fundraising efficiency so it could protect more species and habitats with limited resources. The US office needed better donor acquisition and retention strategies and more cost-effective marketing to increase conservation impact.

By adopting SAS Analytics and Data Management, WWF individualized outreach—choosing the best channel, frequency, content and theme for each supporter—and cleaned and matched data to eliminate duplicates. Advanced modeling and testing improved campaign revenue (some campaigns up 25%), increased net income while mailing 500,000 fewer pieces, and reduced acquisition, printing and postage costs, enabling WWF to raise the same or more funds with significantly less expense.

World Wildlife Fund

Mac Mirabile

Director of Strategic and Financial Analysis